We are Salt & Honey
We are
Salt & Honey
We help business owners focus on the work they desire to do and handle all the marketing, project timelines + team.
That calling inside you, that passion that keeps you up… THAT is what you are here to do. No longer do you have to worry about the strategy, the daily posts, the #allthethings between Facebook posts, groups, pages, etc, Instagram, Pinterest, Podcast & YouTube (exhausted just reading it? We feel ya!)
The behind-the-scenes tech, the email set up & words, emails need words too … You get the idea. We take care of the business side of the business so you can focus on your expertise, write your book, speak on stages, or whatever strikes your fancy.
We also help established marketing teams or corporations implement more ethical marketing plans using Tori’s signature Empact™ Framework. You can see more about hiring her as your Fractional CMO HERE.
2010
Entered into a marketing role (editing for a giant CA State agency) soon after college and wasn’t too long before I was recruited by one of the “Big 4” consulting firms in America.
2014
Running projects like a boss. Legit, I was assigned to projects in the PM space and soon was promoted and running my own. This is where I learned ALL about strategic roadmap building and implementation. I bring that same level of expertise to you now.
2017
Switched gears and worked at marketing agencies, learning all the ropes to get amazing results for clients. (My best - and not usual - client was getting a $57 return on ad spend at the time!) Eventually, I was running a marketing department when I realized I didn't want to market the way the company wanted. The only next logical step was…
2020
I started my company, then called Martin & Co. | Where Marketing is Art. I realized that most marketing was just as soulless as the corporate world and I was tired of it. So I created my company (now called Good Marketing Co.) where I can make changes in the marketing space. Marketing doesn’t have to be harmful or manipulative. It gets to just be good. Good marketing can change the world.
2022
After growing this humble little agency to over 6-Figure business and onboarding a team, I created and founded Empact™ which teaches companies how to market in a human-centered and ethical way. My unique framework is completely customizable and it means I get to keep spreading the word about ethics in marketing.
Desiring some support in your business? Craving simplicity in your marketing? Tired of the content creation hamster wheel? Want to take steps to have more ethical marketing in your brand?
If any of those questions hit home for you, we may be able to help you. We desire to work with good people who do good work or make good things. They care about the environment and the impact their work (and marketing) has on the environment.
Click the button below and you’ll be prompted to fill out a short questionnaire before getting access to the client coordinator’s calendar. Can’t wait to discover what you and your business are all about!
Desiring some support in your business? Craving simplicity in your marketing? Tired of the content creation hamster wheel? Want to take steps to have more ethical marketing in your brand?
If any of those questions hit home for you, we may be able to help you. We desire to work with good people who do good work or make good things. They care about the environment and the impact their work (and marketing) has on the environment.
Click the button below and you’ll be prompted to fill out a short questionnaire before getting access to the client coordinator’s calendar. Can’t wait to discover what you and your business are all about!
#1: CapriQUEEN
You know those stereotypes about Capricorns being all efficient and stuff? That is Tori. She likes to do what she does & do it well. She won’t BS you and shoots from the hip. She takes pride in doing business with small business owners because she values relationships over everything. She is also very proud of the fact that she grew this agency from referrals.
#2: Has Herded Cats
Not really, she joked that as a (former) project manager at one of the Big 4 consulting firms in the nation, she was a professional cat herder. She also knows how to manage several tasks and still meet timelines. Was it managing giant, multi-team projects or just her nature (see #1)? We don’t know, but our clients love her for it. After she left that world, she switched to marketing, worked for an agency for years, managed a marketing department, and decided to take the big leap into making her own paychecks. If you are looking for someone who can manage your digital business for you, she is your right-hand woman! Check out her fractional CMO package here.
#3: Social Justice Matters
As awesome as making money is, it will never come at the sacrifice of her morals and values. Some of those include, and we quote, “I consider myself a flaming feminist (thanks RBG); Black Lives Matter; health care should be universal; Love is Love; speaking of, love your mother already (and I mean the planet); we vote with our dollars, etc. So if any of those offend you, I invite you to not worry about my business.” See below for why that isn’t a worry for her.
#4: Mindset Matters
How we look at business and feel about it greatly matters. If you are true to yourself (especially since Tori works with a lot of personal brands) you will attract the right people to you. Trying to cast wide nets is not effective in marketing. Know your audience, speak to them, and solve their problems and you will have consistent business. Stay in your lane and don’t worry about what the haters say! Coaching clients through perspective shifts is one of the things she loves.
#5: Some Random Tidbits
She loves coffee, even the mushroom variety.
Art and poetry are like air.
Homeschools her babies.
She graduated with one of her degrees in religion because people are so very fascinating.
Has gone horseback riding through the Andes mountains in Chile.
Makes a mean strawberry cheesecake.
Won a CA state award for a ceramic piece!
We meet you where you are.
Done-For-You
Makes implementation easy
Growth plans available
Dedicated team you DON'T have to manage
Focus on your genius
Partners with your business
Strategy tailored to where you want to go
Release the need to HAVE to be creative all the time
Chief Marketing Officer without full lime pay-roll
Manages marketing team
We meet you where you are.
Done-For-You
Makes implementation easy
Growth plans available
Dedicated team you DON'T have to manage
Focus on your genius
Partners with your business
Strategy tailored to where you want to go
Release the need to HAVE to be creative all the time
Chief Marketing Officer without full lime pay-roll
Manages marketing team
Good marketing can change the world. We help businesses curate + implement ethical marketing strategies that they (& their audiences) actually feel good about while creating MORE flow in your business using sustainable marketing ecosystems.